Widgets

Widgets let you display your reviews, ratings, and feedback on your website. Create a widget in the builder, customize its appearance to match your brand, then copy the embed code and paste it into your site. Visitors see your reputation and testimonials right where they browse—helping build trust and drive conversions.

Where to Find Widgets

Go to Widgets in the sidebar and click Create Widget or Add. Choose a widget type, give it a name, and you're taken to the builder. From there you can customize the design, preview it on desktop or mobile, and copy the embed code.

Widget Types

Each widget type has a different layout and purpose. Some show a summary of your ratings; others display individual reviews or a rotating selection. Choose the one that fits your page and goals.

Badge

A compact summary of your reviews. Shows your average star rating, total review count, and optionally the source logos (Google, Yelp, etc.). Ideal for sidebars, footers, or anywhere you want a small trust signal without taking much space.

Headline

A bold headline-style display of your average rating and total review count. No individual reviews—just the headline numbers. Great for landing pages or hero sections where you want to lead with your reputation.

Faces

A row of customer photos (avatars) from reviewers who have profile pictures. Shows the faces behind your reviews with your average rating and count below. Perfect for adding a human touch and social proof.

Spotlight

A single featured review in a prominent layout. Ideal when you want to highlight one standout testimonial or piece of feedback. You choose which review to display.

A horizontal slider of hand-selected reviews. You pick the reviews to show, and they rotate with arrows or dots for navigation. Good for showcasing your best feedback in a controlled way.

A horizontal slider that automatically updates to show your latest reviews. No need to manually pick reviews—it pulls new ones as they come in. Use this when you want fresh content without maintenance.

Marquee

A continuously scrolling display of hand-selected reviews. Reviews scroll horizontally across the page in a ticker-style layout. Good for high-energy or busy pages where you want constant motion.

Highlights

A continuously scrolling display of short review excerpts. You pick the reviews to show, and only the text you've highlighted in each review appears—for example, a key phrase like "best service ever" or "highly recommend." Useful for quick, punchy snippets of feedback.

**Manual highlighting required.** The Highlights widget only shows the text you've manually highlighted in each review. Go to **Reviews**, open a review, select the phrase or sentence you want to feature, and apply the highlight (using the highlight tool in the review editor). Save the review. Then add that review to your Highlights widget. If you don't highlight any text in a review, nothing from that review will appear in the widget.

Wall

A paginated masonry grid of reviews that automatically updates with your latest feedback. Visitors can browse through pages of reviews. Best for dedicated review pages or when you want to show many testimonials at once.

Corner

A corner popup that appears on your site after a short delay. Shows a rotating list of hand-selected reviews. Use it to draw attention to feedback without blocking the main content.

Dynamic Corner

A corner popup that automatically updates to display your latest reviews. Same as Corner, but it pulls new reviews automatically.

**Hand-selected vs. dynamic:** Carousel, Marquee, Highlights, and Corner widgets let you pick which reviews to show. Dynamic Carousel, Dynamic Corner, and Wall widgets automatically show your latest reviews based on your filter settings.

Creating and Editing Widgets

  1. Go to Widgets and click Create Widget or Add.
  2. Enter a name and choose a widget type.
  3. Click Create.
  4. You're taken to the builder. The left sidebar has expandable panels for customization; the right side shows a live preview.

Changes appear in real time as you adjust settings. Click Save when you're done. Use the desktop and mobile icons in the toolbar to preview how the widget looks on different screen sizes.

Use the canvas color picker in the toolbar to preview your widget against a background that matches your site. This helps you see how colors and borders will look in context.

Customization Options

The builder sidebar has several expandable panels. The options you see depend on the widget type. Here's what each group controls:

Reviews

Layout

Colors

Font

Rating

Customer

Border

Animation

Marquee

Filters

For dynamic widgets (Wall, Dynamic Carousel, Dynamic Corner) and aggregate widgets (Badge, Headline, Faces):

Schema

For Badge and Wall:

Schema markup helps search engines understand your ratings. When enabled, it can lead to star ratings appearing in Google search results. For more on this, see [schema.org AggregateRating](https://schema.org/AggregateRating).

Embedding Widgets

Copy the embed code from the builder footer and paste it into your site. The code is a single line—paste it into your HTML or CMS. The widget will appear where you insert it.

Placement in body: If you put the code inside the <body> tag, the widget appears exactly where it's inserted.

Placement in head: If you put the code in the <head> tag, the widget renders at the top of the page, just after the opening <body> tag. To control where it appears, add a data-target attribute and set it to the ID of the element where you want the widget to display.

For example, if you want the widget inside a div with id widget-container, add data-target="widget-container" to the script tag. The widget will render inside that div.

Use the **Embed** option in the Actions menu to open the embed modal. You can choose body or head placement and, for head placement, specify the container ID. The modal shows the correct code for your choice.

Widget Settings

Click Actions in the builder toolbar and choose Settings to open the widget settings:

If you set allowed domains, the widget will not load on sites that aren't in the list. This helps prevent unauthorized use of your reviews.

Publishing and Unpublishing

Widgets can be published or unpublished. Use the Published toggle in the builder or on the Widgets list. When published, the widget appears on your site. When unpublished, it's hidden—visitors won't see it, but you can still edit it.

If your plan has a widget limit, new widgets created beyond that limit stay unpublished until you upgrade. You can still build and customize them; they just won't display until you're within your limit and publish them.

Actions

From the builder or the Widgets list:

Tips

Combine widgets for different pages. Use a Badge in your footer, a Wall on a dedicated testimonials page, and a Corner in your checkout flow for maximum impact.
Enable Schema for Badge and Wall widgets if you want star ratings to appear in Google search results. Set the Business Type and Business Name to match your business.
Use filters to narrow which reviews appear. For example, show only 4- and 5-star reviews, or only reviews from Google or a specific location.
For the **Highlights** widget, remember to highlight the exact text you want in each review before adding it to the widget. Open each review from **Reviews**, select the phrase or sentence, apply the highlight, and save. The widget displays only that highlighted text.
The Widgets page is separate from the [Showcase](showcase.md). Widgets are embedded on your own site; the Showcase is a dedicated page at its own URL. Both can help build trust and reputation.